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A year-long accelerator program designed to help small scalable Hispanic Business Enterprises (HBEs) Avanzar (or advance) and take their business to the next level.
Participant Criteria
Participant Criteria
- Must be an established business with at least 3 years of operations
- Must have a business that in the long term is scalable into an enterprise
- Be in good membership standing with the local chamber of commerce
- Must be committed to completing the program
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Wells Fargo Works for Small Businesses
Resources and Guidance to help your business take the next step
Get familiar with the resources and tools we use in this program:
Classes will be the third Tuesday of each month from 3:00pm - 5:00pm
Session 1: Leadership in Your Business
September 20, 2021 - Expert: David Chavez
OBJECTIVE: Understanding healthy leadership. Identifying your personal leadership style. Understand how leaders define culture. Identifying matrix of high performing teams.
September 20, 2021 - Expert: David Chavez
OBJECTIVE: Understanding healthy leadership. Identifying your personal leadership style. Understand how leaders define culture. Identifying matrix of high performing teams.
Session 2: Getting Your Team in Place: Standard Operating Procedures (SOPs) and Hiring/Retaining the Right People
October 19, 2021 - Expert: TBA
OBJECTIVE: This session will help you get your team ready for growth. Your growth plan should incorporate ongoing reviews of the business plan, appropriate delegation of authority, initiating appropriate employee incentives and on-boarding procedures, creation of training tools and manuals, deployment of efficient communications tools and ongoing input from an external advisory board.
October 19, 2021 - Expert: TBA
OBJECTIVE: This session will help you get your team ready for growth. Your growth plan should incorporate ongoing reviews of the business plan, appropriate delegation of authority, initiating appropriate employee incentives and on-boarding procedures, creation of training tools and manuals, deployment of efficient communications tools and ongoing input from an external advisory board.
Session 3: Marketing
November 16, 2021 - Expert: TBA
OBJECTIVE: To cover branding, services, promotions, products, pricing, prints, blogs, advertising, research and social media. With all the marketing options out there, it can be difficult for small businesses to know what to do. Identifying appropriate outlets, navigating and managing time/effort to push your brand across a variety of platforms will be addressed. This session will bring an overview of the knowledge required to create a successful online website including site design and search engine optimization (SEO).
November 16, 2021 - Expert: TBA
OBJECTIVE: To cover branding, services, promotions, products, pricing, prints, blogs, advertising, research and social media. With all the marketing options out there, it can be difficult for small businesses to know what to do. Identifying appropriate outlets, navigating and managing time/effort to push your brand across a variety of platforms will be addressed. This session will bring an overview of the knowledge required to create a successful online website including site design and search engine optimization (SEO).
Session 5: Customer Feedback & Business Communications
January 18, 2022 - Expert: TBA
OBJECTIVE: In this session we cover the important impact of good negotiating and communications skills in growing your business. We will also explore ways to build up skill in negotiating. It’s all in the ask.
January 18, 2022 - Expert: TBA
OBJECTIVE: In this session we cover the important impact of good negotiating and communications skills in growing your business. We will also explore ways to build up skill in negotiating. It’s all in the ask.
Session 6: Getting Financial Controls in Place
February 15, 2022 - Expert: TBA
OBJECTIVE: Growing your business will require establishing a solid foundation of internal controls including accounting, auditing, purchasing and damage control planning. This session will give you an overview of what you need to prepare for.
February 15, 2022 - Expert: TBA
OBJECTIVE: Growing your business will require establishing a solid foundation of internal controls including accounting, auditing, purchasing and damage control planning. This session will give you an overview of what you need to prepare for.
Session 7: Accessing Capital & Capital Allocation, presented with Wells Fargo
March 15, 2022 - Expert: Joe Trimble
OBJECTIVE: This session will deal with an overview of financial lending institutions and options available to the small business owner, specific to the Albuquerque metro area. To include Wells Fargo as well as alternative/micro-lenders that Wells Fargo works with, including Acción NM, NM Community Loan Fund and WESST. Criteria and eligibility for loan-readiness will be discussed. In addition, capital allocation will be presented: this session will teach you how to financially analyze various acquisition opportunities, which to pursue, and which to shun.
March 15, 2022 - Expert: Joe Trimble
OBJECTIVE: This session will deal with an overview of financial lending institutions and options available to the small business owner, specific to the Albuquerque metro area. To include Wells Fargo as well as alternative/micro-lenders that Wells Fargo works with, including Acción NM, NM Community Loan Fund and WESST. Criteria and eligibility for loan-readiness will be discussed. In addition, capital allocation will be presented: this session will teach you how to financially analyze various acquisition opportunities, which to pursue, and which to shun.
