Emprendedores
Avanzar
Business Accelerator Program

Applications now closed for 2021-2022 Cohort
A year-long accelerator program designed to help small scalable Hispanic Business Enterprises (HBEs) Avanzar (or advance) and take their business to the next level.
Participant Criteria
- Be in good membership standing with the local chamber of commerce
- Must be committed to completing the program
Wells Fargo Works for Small Businesses
Resources and Guidance to help your business take the next step
Get familiar with the resources and tools we use in this program:

Classes will be the third Tuesday of each month from 3:00pm - 5:00pm
Session 1: Leadership in Your Business
September 20, 2021 - Expert: JP Espinoza
OBJECTIVE: Understanding healthy leadership. Identifying your personal leadership style. Understand how leaders define culture. Identifying matrix of high performing teams.
Session 2: Getting Your Team in Place: Standard Operating Procedures (SOPs) and Hiring/Retaining the Right People
​October 19, 2021 - Expert: David Chavez
OBJECTIVE: This session will help you get your team ready for growth. Your growth plan should incorporate ongoing reviews of the business plan, appropriate delegation of authority, initiating appropriate employee incentives and on-boarding procedures, creation of training tools and manuals, deployment of efficient communications tools and ongoing input from an external advisory board.
Session 3: Supplier Diversity
November 16, 2021 - Expert: Karen Box - SMSDC
OBJECTIVE: A Minority Business Enterprise (MBE) is the cornerstone of any organization's success. MBE's help companies in many ways by sourcing products and services while maintaining profits, growing customer base, improving the economy, and encouraging innovation. In this session, you will learn about the opportunities available to Minority Business Enterprises (MBE), how you can become a certified MBE, and the benefits of becoming a qualified MBE. Including the process of sourcing supplies from minority-owned, women-owned, veteran-owned, LGBT-owned, service-disabled veteran-owned, historically underutilized businesses, and SBA-defined small business vendors.
Session 4: Accessing Capital & Capital Allocation, presented with Wells Fargo
January 18, 2022 - Expert: Joe Trimble
OBJECTIVE: This session will deal with an overview of financial lending institutions and options available to the small business owner, specific to the Albuquerque metro area. To include Wells Fargo as well as alternative/micro-lenders that Wells Fargo works with, including Acción NM, NM Community Loan Fund and WESST. Criteria and eligibility for loan-readiness will be discussed. In addition, capital allocation will be presented: this session will teach you how to financially analyze various acquisition opportunities, which to pursue, and which to shun.
Session 5: Getting Financial Controls in Place
February 15, 2022 - Expert: Trish Abbin
OBJECTIVE: Growing your business will require establishing a solid foundation of internal controls including accounting, auditing, purchasing and damage control planning. This session will give you an overview of what you need to prepare for.
Session 6: Customer Feedback & Business Communications​
March 15, 2022 - Expert: David Chavez
OBJECTIVE: In this session we cover the important impact of good negotiating and communications skills in growing your business. We will also explore ways to build up skill in negotiating. It’s all in the ask.
Session 7: International Trade
​April 19, 2022 - Expert: Celeste Nuñez - New Mexico Trade Alliance
OBJECTIVE: This session will introduce opportunities in international trade with an overview of trade agreements, regulations, certificates, and available resources. Participants will assess if trade could open new markets for their product or service.
Session 8: Marketing
TBD - Expert: TBA
OBJECTIVE: To cover branding, services, promotions, products, pricing, prints, blogs, advertising, research and social media. With all the marketing options out there, it can be difficult for small businesses to know what to do. Identifying appropriate outlets, navigating and managing time/effort to push your brand across a variety of platforms will be addressed. This session will bring an overview of the knowledge required to create a successful online website including site design and search engine optimization (SEO).

Meet the Instructors
JP Espinoza
Managing Partner, New York Life - New Mexico
newmexico.nyloffices.com
jpespinoza@ft.newyorklife.com
Joe Trimble
Vice President, Desert Mountain & Small Business Leader, Wells Fargo Works
wellsfargoworks.com
Joseph.R.Trimble@wellsfargo.com
Celeste Nuñez
Director of International Business Resources, New Mexico Trade Alliance
nmtradealliance.org
celeste@nmtradealliance.org