Our Categories

New Business of the Year

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    Recognizing an emerging business with early promise and innovation.


    • Recognizing an emerging business with early promise and innovation.
    • In operation for three years or fewer.
    • Demonstrates significant growth and industry success.
    • Features a unique product, service, or business model.
    • Shows strong financial performance and exceptional customer feedback.
    • Uses effective branding and marketing strategies.
    • Communicates a clear plan for sustainable growth and long-term impact.

Health and Wellness Business of the Year

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    Celebrating a business enhancing community well-being.

    • Celebrating a business enhancing community well-being.
    • Promotes physical, mental, or emotional health through its offerings.
    • Demonstrates a commitment to improving client wellness.
    • Provides measurable health outcomes and strong testimonials.
    • Participates in community-based health education or outreach programs.

Technology Business of the Year

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    Spotlighting innovation and advancement in technology.


    • Delivers cutting-edge solutions or tech-based services
    • Applies technology effectively to address business challenges
    • Maintains a strong record of development and user satisfaction
    • Shows potential for scalability and future industry relevance

Women-Owned Business of the Year

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    Honoring women-led business excellence and empowerment.


    • Women-owned and operated
    • Demonstrates leadership, innovation, and success within their industry
    • Creates opportunities for advancement and inclusion of women
    • Serves as a role model for entrepreneurship and community impact

Non-Profit organization of the Year

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    Recognizing mission-driven organizations making measureable change.


    • Demonstrates a clear mission and measurable impact in addressing critical social or environmental challenges
    • Collaborates with other organizations and stakeholders
    • Engages volunteers and builds community partnerships
    • Users innovative approaches to drive lasting impact

Small Business of the Year

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    Celebrating local business resilience and community presence.


    • Be independently owned and operated
    • Not be a subsidiary or division of a larger company
    • Have an average annual revenue of $1.5 milion or less over the past three (3) fiscal years, as commonly used in state-level procurement and support programs
    • Shows consistent performance and growth
    • Earns strong customer loyalty and positive reviews
    • Offers innovative services, products, or models
    • Actively participates in local community development
    • Demonstrates success in overcoming challenges with limited resource

Cultural Tourism organization of the Year

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    Honoring a hospitality, tourism, cultural, or community organization, business, or individual that enhances visitor experiences while preserving, promoting, and elevating the heritage, traditions, and cultural identity of our community.


    • Exceptional hospitality and visitor experience through hospitality, tourism, cultural programming, accomodations, dining, attractions, museums, events, or guest services.
    • Celebrates New Mexico History, traditions, arts, food, music and culture.
    • Strong partnerships that support local businesses, cultural organizations, artists, and community traditions.
    • Innovation in cultural tourism, preservation, education, storytelling, and heritage experiences.

 Thank you to Our 2026 Sponsors

Cultura Sponsors

Exclusive Fiesta Sponsor

Founder's Room Sponsor

Celebración Room Sponsor

Corazon Red Carpet Sponsors

Sala de Cultura Sponsor

Captura El Momento Sponsors

Spectacular Sponsor

Bourbon Lounge Sponsor

Wine and Champagne Sponsor

Flower Sponsor

Media Sponsors

50/50 Raffle Sponsors

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